Month: September 2015

Unique and stylish, custom lanyards have become an important part of daily life. People can see them everywhere, from the office to your favorite sporting events. But, many are not aware that these inexpensive tubular pieces of synthetic cloth are not just worn around the neck to hold proximity and identification cards.

Here are a few examples of how people around the world use them:

1. O-Ring, Water Bottle Holder

A single O-ring attached to a custom lanyard is perfect for carrying water bottles on the go. Customers have the option to include an ID holder that hides the O-ring, or have the lanyard dedicated solely to carrying water bottles. Companies with field workers love using them as ID holders and giveaways. A favorite freebie during big sporting events like triathlons and decathlons, it can be worn around the neck or shoulder. Often bearing the name of the sponsors, these are also given as promotional materials during the days leading to these events.

2. Custom Lanyards With Clip-on Hand Sanitizers

Custom LanyardsThis kind of lanyard is often used as an ID holder in hospitals, day care centers, and medical missions. The unique design of this lanyard enables the user to use a clip on to attach a small generic hand sanitizer bottle. Specially designed for employees in constant exposure to germs, doctors and nurses love using them. These personalized lanyards are also often given as freebies in medical missions by big hospitals around the world, to promote grooming and personal sanitation.

3. Neck Organizer Badge and ID

This custom lanyard has a badge that acts as a small packet where notes and pens can be stored. The front facing side of the actual badge can be requested to include a clear plastic to display proximity and identification cards. Perfect for messengers, investigators, delivery personnel, and medical sales representatives. These lanyards are designed for people who are in constant need to take down quick notes and a place to store pens.

4. Neck and Shoulder Wallet Badges

These custom lanyards are often seen in delivery riders, messengers, and collectors. The wearable badge that doubles as a wallet enables the user to store important notes, bills and coins. Restaurants love giving them as freebies during special promotions. Customers love these freebies as they prove to be very handy and useful as well. They are often given to new and loyal customers hoping that they would provide free advertisement for the establishment or brand.

5. Custom Lanyards with USB

These are often worn around the neck in institutions or companies related to technology and computers. The quick and easy way to store USBs provide a lot of convenience to ITs and computer maintenance personnel. These are often seen in tech events and computer workshops around the world. The lanyard is provided with a generic loop guard that can be attached to any USB device to secure them and hold them in place. This personalized lanyard will make sure that all important documents are stored and can be easily accessed anytime. USBs are small storage devices that can store numerous documents and computer files. Its small size makes them prone to being lost, so this personalized lanyard tries to address that issue by making it quick and easy to store and find USBs.

6. Custom lanyard with Clear Vinyl and Rollers

ID holders are probably the most common type of lanyards around the world. This not only provides a convenient way to be identified, it also provides an avenue to reflect corporate branding by incorporating a design that would reflect the company’s image. Rollers are also added for the benefit of proximity cards.

Quite frankly, these are only a few common examples of lanyards customized to meet client needs. There are more in the market today; and more will be made, as numerous corporations discover new ways to maximize its potential. Surely, you will never look at lanyards the same way again!

The Lanyard Factory, we produce only the highest quality, professional-looking custom lanyards for companies, trade shows and organizations around the world.


Taylormade golf is the number one brand when it comes to golf drivers and accessories today.A subsidiary of global sports wear giant Adidas, they are the largest golf equipment and clothing firm in the world and is consistently earning more than 1 billion dollars per year since 2006. Their products are also endorsed by leading professional golfers like Sergio Garcia and Greg Norman.The company also attracts a lot of retail investors, both online and offline, which further boost its prominence and sales.

Their closest competitor, Callaway golf, sells slightly less than a billion dollars annually, while the rest like Ping, Cleveland, Titleist, Mizuno, Cobra, and Nike are way behind. In 2013, Golf Datatech, golf’s top market-research group, has confirmed that Taylormade golf took 47% of market shares for golf club drivers only. That number is utterly staggering because the 2.6 billion dollar golf equipment industry actually has decreased by 300 million dollars from 2007.

Taylormade’s consistent rise can be attributed to a lot of factors, like the economy, management techniques, coincidence and luck, but one quality stands out as the reason: Innovation.

Innovation has been the company’s trademark since it was founded. In 1979, the company is literally established by a single innovative product: the metal wood driver. When Gary Adams, then an up and coming golf salesman, invented the metal wood and incorporated Taylormade, he knew he was up to something big.

The metal wood driver was the first of its kind in the market then and nobody else has thought of it before. Of course, with a new material used for the driver, the flight, accuracy, trajectory, and range of golf swings have also improved. It was sensational. Adams was named National Golf Association’s Man of the Year in 1984 and was given the PGA Ernie Sabayrac award in 1995 for his outstanding contributions to the game of golf.

With Adams as the inspiration, Taylormade golf continued to embody their innovative trademark even when the company was acquired by the Salomon Group and eventually by Adidas.

They made more innovations throughout the years such as Bubble Burner woods and irons set in 1995, 300 Series metal woods in 2000, Movable Weight Technology in 2004, and Flight Control Technology in 2009. All of these are pioneering products that other companies have soon followed.

Taylormade’s consistent delivery of its promise of introducing new and better products has kept them on top of the golf equipment and apparel market. Their focus on research and development, which has a reportedly 30 million dollar annual budget, makes it possible for Taylormade golf to launch an exciting original product every 6 months or so.

This continuous release of new and innovative products has made Taylormade the best golf equipment company in the world. It remained sensitive to market changes and demands and has responded well by offering consumers new and unique creations.

Taylormade GolfDuring the economic recession of 2008, all the other golf companies performed a lot of cost-cutting schemes just to stay afloat. Taylormade welcomed the opportunity and did the exact opposite. With the support of its mother company, Adidas, they spent more on research and released more unique products that resulted in even higher sales. How amazing is that!

This is how important innovation is to a company. It encourages employee creativity, emphasizes constant progress, promotes the company’s brand, and draws the curiosity of the buying public.

Innovation can really improve a company’s reputation and profits. If you are the first one to do what you do all others appear to be mere copycats. Innovation is the main differentiator between industry leaders and their outmatched competitors. There’s no going around that fact.


Article writing and blogging requires writing skills. Everyone can write articles in journals and blogs even if they’re not good at it. Writing normal articles won’t take an individual to the next level. If he wants to make a good impression and generate money from blogging or writing articles, he must improve his skills in article writing. Constant practice in writing and reading other articles to enhance vocabulary and to learn writing styles are all essential in a writer’s journey in developing his writing skills.

Writing Articles

For newbies, this article will provide various tips and techniques on improving their skills in writing articles:

•Don’t procrastinate. Even if it’s a short or a long article, what’s important is the initiative to start writing.

•Write articles during mornings. A lot of professional bloggers and writers prefer to write contents at the start of the day. This enables them to think of fresh ideas and stuffs. Furthermore, the early morning ambience is energetic and quiet which makes them focused and in the mood to write. It will not hurt to give it a try.

•Read a lot. Blogging and writing articles entails good reading. This will help the mind to create thoughts on particular topics. As mentioned earlier, it also helps in enriching one’s vocabulary.

•Write simply. Simple online writing can provide good traffic because readers tend to visit contents that are concise and written appropriately.

•Follow various stages in article writing. Creating an article needs time and each writer and blogger should understand that articles would have to pass through different stages. First, he must analyze the topic that he’s going to write. Second, he must provide a list of ideas for that particular topic. Third, he must construct sentence and complete paragraphs of his article. Fourth, he must edit his article. Last but not the least, he must do proofreading.

Keep in mind that these 5 stages require specific amount of time. Scheduling these stages will surely provide healthy and high quality contents.

•Stay away from distractions when writing. A lot of bloggers and writers have accounts in various social media networks that can distract their focus in article writing. Not to mention, the environment around them can contribute to it as well. For this reason, it’s recommended to write in a peaceful environment and avoid the use of mobile phones and social media networking sites while writing.

•Write smoothly. In order to create more attractive and much better content, do not edit the article while writing it. Just keep the thought flowing and do the editing when finished. The trick there is that creating articles and editing them works in the brain’s different sides.

•Gather information before writing. As mentioned above, there are stages to be followed in article writing. Before starting those stages, thorough researching about that particular topic must come first. This can provide increased knowledge on that topic and having deeper knowledge will result to creating informative articles.

•Give specific amounts of time for everything. It is essential to spare separate amounts of time for researching, actual writing, proofreading, marketing and etc. This is to ensure that a writer is doing well in every process.

•Write down the research. Writing articles is not easy and cannot be finished in just one stage. While doing the research, use a notebook and pen to note down eye-catching sentences for the selected topic. It will ensure that the readers are interested in reading the written contents.

•Write articles regularly. As the saying goes: “Practice makes a person perfect”. To become a good article writer, he should make it a point to constantly write articles.

Following all the tips and techniques mentioned above is helpful in the future. So have the patience and constant habit of writing articles and improved skills will surely come along the way.


Let us provide you with 10 facts that can save any potential property buyer from getting into a bad deal.

1. Exposure to advertisement clouds your judgment.

Repetition is a common practice in PR where a particular developer or realtor becomes a prolific advertiser. As the market’s exposure to an ad campaign increases, people are also force-fed with an impression that a familiar name is a credible name. You won’t be able to decide as objectively as you would want if you are heavily influenced.

Don’t research ads, only pertinent listings. Also avoid to research about an agent’s personal life before personally meeting him so as to avoid bias in judging his character in person.

2. Inquiring online usually doesn’t get a real estate agent to entertain you.

Online inquiries are usually taken as unserious inquiries because agents believe that decided buyers would either inquire via phone or in person. Besides, if an agent would entertain all online inquiries he is getting through his website, he may not be able to do anything else for an entire day.

If you are in a hurry, call the agent or visit his office. Talk to him first before you create conclusions about his character. At the end of the day though, the property is your big concern and not the agent.

3. Every agent his own target market segment.

Talking to a luxury real estate agent when you are looking for a house while on a tight budget is very unlikely to produce a good deal. Likewise, talking to an agent who sells average properties when you are looking for high-end properties is like asking for directions from a kindergarten student.

Getting recommendations and choosing based on popularity don’t work well most of the time. You need to look for an agent whose portfolio includes properties that meet your standards and requirements. Know your budget before contacting an agent lest you’d only embarrass yourself.

4. Properties originally owned by someone famous sometimes sell at prices higher than their actual market value.

Real StatesWe are not saying that this is the case all the time, but it does happen quite often. The history of a property sometimes adds something to its value, like if the original owner was a deceased icon. We’re not sure why, but bragging rights surely have something to do with it.

Seriously though, if you are on a tight budget, you better avoid addresses with historic significance or houses where Hollywood A-listers once lived.

On a similar note, notoriety deducts something from the original market value of a property, like when an infamous convicted murderer used to live there.

5. Acting important gets the favor to shift sides—on the other side.

When a real estate agent feels that you are acting all important—arriving more than an hour late to a meeting, acting like a diva, demanding so many weird things, what have you—the negotiation is very unlikely to get into your favor.

Now, if you are planning to negotiate for a lower price, it won’t help to kick your pride so high. You are on the asking end, so ask a favor like you mean it.

6. A client acting dumb rarely gets good deals.

When an agent feels that a client doesn’t know much about the on-going negotiation, he would be less amenable to offer a better deal. Why? A client who doesn’t know which is a good or bad deal wouldn’t know if he is offered something on the average or bad side.

You can say “gotcha!” at the right moment. Okay, not really. But telling the agent that you are just testing him if he’d be honest will just result to an awkward situation, not really the ideal backdrop if you want to build rapport with an agent.

7. Honesty is crucial when a real estate agent pre-qualifies a client.

When we say “pre-qualify,” it means that an agent screens all the inquirers to determine if he is the right realtor for the job. This is a way for both sides to avoid wasting time and money.

A potential buyer should be honest in answering all the questions because this pre-qualification will determine the right property to offer, other options available, lower and upper ceiling prices to set, and if there should be any transaction to begin with.

8. A legit agent refers another legit agent.

By legit, it means that an agent is licensed and should be a member of a larger network or organization of realtors. Contrary to popular belief, most legit agents are not selfish because referral plays a very important role in building their clientele. If the first agent you inquired with doesn’t have what you need, he might have someone who can help you. This is a part of their ex-deal to supply clients to one another whenever there is an opportunity.

9. Ads only give ideas, not details.

Whenever you are looking at real estate ads, always keep in mind that those ads are only there to inform you about their existence. They are not there to answer all your questions.
Talk to an agent before making a decision basing only on ads.

10. A city’s/town’s economy is a clear predictor of trends.

We put this on number 10 because we thought that it’s quite obvious. Nevertheless, it’s still worth emphasizing that when looking for a property, you shouldn’t only base your decision on the property itself but on the state/city/town/county’s economy as well.

Real Estate